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How to Make Sure a Retailer is Really Sustainable

Approximately 33% of people who don’t regularly consider sustainability when purchasing their clothing purchases say it’s because these options just aren’t available where they shop. About 28% of those same people say they are unsure of even where to look for sustainable clothing and accessories.

Whether you’re in the first group or the second, it takes a little bit of practice to understand just how to spot an ethical, sustainable retailer. Fortunately, we’re here to help you. Here are three essential things to look for when you want to know whether a company is really selling sustainable goods or not.

Fairtrade Certification
If you’re looking at wooden watches on sale at a sustainable company’s website and they don’t have a Fair-trade certification, they may not be working ethically to produce their goods. Fair-trade certified companies must comply with several requirements: fair trade premiums, worker voice, and women’s rights. If a company doesn’t meet all three of these standard requirements, fair-trade certification is denied.

Specific, Concrete Claims
When an all wood watch or a piece of clothing simply says “all-natural,” that’s not a guarantee that ethical, sustainable methods were used to create the product. But if a company takes the time to create a label along the lines of “made with 100% natural, organic and fair-trade ingredients,” that’s a more concrete piece of evidence.

One of the most important and easiest ways to tell if a company is sustainable and ethical is to study their transparency. Are they open about where their materials come from? Can you see how much they pay their workers? What are they doing to ensure their company stays ethical? These are questions that need to be answered, whether you’re buying wooden wrist watches or linen sheets. Natural wood watches could be ethically made, but you should be able to trust your retailer before you buy.

The WeWood Way
At WeWood, we want to make sure customers know exactly where their wooden watches on sale are coming from and what we plan to do with the money earned. Our goal is to plant 1 million trees by 2020, and we come closer to that goal with every watch we sell.
So whether you’re looking at wooden watches for men or just trying to make a difference with your purchases, know that the above list of characteristics can help you determine whether a company is sustainable or not.

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Wooden Watches: an Eco-Friendly Accessory for Eco-Friendly Consumers

Going green is going viral. Retailers around the world are constantly looking for new ways to create eco-friendly, sustainable products for their customers, and they’re delivering.
One of the most popular ways to provide sustainable apparel right now is to buy wooden watches wholesale from WeWood. From Arizona to Ohio and New York City, from high-end boutiques to ski and snowboard gear shops, retailers across the nation have wooden watches for sale. WeWood offers eco-friendly wooden watches wholesale for retailers looking to make a
change. Want to learn more? Here’s how it works:

What is WeWood?
WeWood was founded in 2009 in Florence, Italy. WeWOOD’s goal is to combine beautiful Italian design with an initiative for sustainability. And so our wooden watches for men and women were created. These natural wood watches are created without toxic chemicals and with great care.

Where does sustainability come in?
Sustainability is one of WeWood’s core values. Our watches are created using remnant and reclaimed woods from around the world. For every watch sold, we plant a tree through our partnership with American Forests and Trees for the future. This is truly one of the crown jewels of the organization. With the help of customers and retailers around the world, we’ve managed to plant 442,246 trees so far. Our ultimate goal is to plant 1 million trees by 2020. With your help, we can accomplish that goal in no time at all.

Why wooden watches?
Wooden wrist watches add a natural element to any style. In addition, they provide a fun new way to style watches, especially for those younger consumers looking for more sustainable fashion. In fact, three out of four millennials surveyed reported that they would be willing to pay more for sustainable products. Simple changes like naturally-sourced wood and recycled materials like the ones we use in our watches truly can make all the difference to a consumer.
But be careful: not all wood watches are created equal. If you want to start selling more sustainable time pieces in your store, WeWood is definitely the place to start. Not only will you be creating a more sustainable store, you’ll be servicing more sustainable consumers.

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5 Fun Facts About Watches That You Probably Didn’t Know

It is safe to say that watches have an important place in everyday life not just as timekeeping devices but also as fashion statements. Now a days, watch makers have begun experimenting with different technology, different movements, and even different materials like WeWOOD’s wood watches. Due to all of this innovation, there have been quite a few fascinating events in the history of the world of watches. Here are a few fun facts about wrist watches and other timekeeping pieces that you might not have thought about before.

Alarm Watches
The first wristwatch with an alarm function included wasn’t actually developed until the 1900s. A Swiss company called Eterna was the very first watch making business in the world to produce this technology. Eterna began full-scale production of these watches in 1914 and the wrist watch market has not been the same since.

Intended for Women
While men were using the pocket watch, wrist watches were actually originally developed for women of nobility. Queen Elizabeth I and many other royal women were known to have “arm watches.” It wasn’t until about the 1930’s until wristwatches became a standard accessory for men.

World War II
While people started to leave their pocket watches behind around the time of WWI, it was WWII that effectively eliminated them as a fashion trend. During the second World War, soldiers were forbidden to wear any timekeeping piece that wasn’t a wristwatch. As a result, many watch makers began experimenting with a number of different wrist watch styles, materials, and inner workings that led to the growth of the watch industry today, and eventually paved the way for the creation of wood watches.

Stanley Kubrick
Rather than use fake props, Kubrick actually approached a watch making company, Hamilton, to make digital timepieces for his film “2001: A Space Odyssey.” Although an electric watch had already been introduced, this paved the way for the first LED displays on watch faces.

Watch Materials & Technology
With advances in manufacturing capabilities, and manufacturing technology, the world of watch making was opened up to all sorts of new possibilities. For example, WeWOOD watches was the first company to conceptualize a watch made entirely of reclaimed wood. There are also watches made of various reclaimed materials, precious metals, and even including modern technology like bluetooth and Wi-Fi features.

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Year in Review: The Biggest Jewelry Trends of 2016

Now that 2016 has come to a close, there are so many “best of” and worst of” 2016 lists that it’s hard to know where to begin. But for you jewelry lovers out there, this list is for you.

We may not know what 2017 has in store for fashion and sustainable accessories, but we can certainly take a look at some of the most popular trends from 2016. Here’s a short look at some of the defining jewelry trends from this past year.

This is a trend that came back really hard in 2016, after a smaller resurgence in 2015. Modern choker styles range from plastic to thick, lacy ribbons, but the statement remains the same. These are often worn alone or with other statement necklaces and will likely continue to be a popular item in 2017.

Stacking Rings
If you’re not into statement rings, stacking rings are a great alternative. Not only are they smaller, but when put together, they can form a fantastic and totally unique statement piece. If that’s still not your style, then simply split them up to cover more fingers. These rings are a great gift and a simple way to accentuate your outfits.

Sustainable Jewelry
Pieces of jewelry like all wood watches for men and women have become staple pieces in 2016. Not only are these pieces complementary to all kinds of wardrobes, they’re often made by startups, like WeWOOD Watches, that use ethically sourced materials. Approximately 86% of people still own a watch, so hopefully we’ll see more of a shift toward sustainable materials next year, too.

In addition to all wood watches for women and men, companies are beginning to use more recycled materials, as well as ethically obtained gems and other stones. Independent jewelry makers like those on Etsy have also experienced a big jump in sales this past year, thanks to their local-first ethos.

Arm Cuffs
Already own a wooden watch and in search of another eco-accessory to adorn your arm? Arm cuffs are definitely a great trend that isn’t as heavy as a watch. Not only that, but they can be worn higher up on your arm, which makes sleeveless tops way more fun. Don’t expect these to go anywhere soon either!

Whether you’re into arm cuffs or natural wood watches, these were some of the biggest jewelry trends in 2016.


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Tips to Help You Buy a Watch as a Gift for Someone

A watch can be a beautiful and timeless piece for anyone to receive, but sometimes choosing the right watch can be difficult, especially if the person you’re buying for needs a timepiece for every occasion!

If you need help picking the right watch for your loved one, here are a few tips to help you out.

Consider Who You’re Gifting it to
Before you even begin looking for a watch, you need to consider who you’re giving it to. What kind of person are they? Do they need a watch that’s adventure-proof? Maybe an all wood watch would suit them for a more casual lifestyle. The important thing is to know who you’re buying for.

What’s Your Budget?
Beautiful watches can come at any price, but you should set a budget. If this is a gift you want to span generations, you may want to consider a more durable brand like WeWOOD. Wooden wrist watches are great if you’re buying for someone who wants the beauty of their timepiece to be showcased, as they deepen and become even more unique with age and consistent use.

Check Wrist Size
If the person you’re gifting to has a watch or a bracelet that they like to wear, take a note of the band’s length with a measuring tape. This way, you’ll be able to take a rough measurement to the retailer and avoid a watch that is either too large or too small. In addition, wrist size is also important for the face size of the watch. Wooden watches for men often have larger, chunkier faces and bands, while wooden watches for women have faces that are sometimes smaller. A huge watch face on a small wrist can be cumbersome.

Shop at a Trusted Retailer
The most important thing to keep in mind is the overall quality of the watch.If you’re looking at natural wood watches, make sure the dealer is reputable and takes pride in the overall quality of their work. The best way to assess a watch’s quality is to be able to hold it in your hands and inspect it.

If you’re considering an all wood watch or any type of timepiece for a gift this holiday season, make sure you keep WeWOOD in mind as a top choice for selecting an endearing gift!

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Green Summer Travel Destinations

Lately we’ve heard a lot about how hard it is to travel “green” — between burning fossil fuels, food waste, and pollution, the environmentally minded person may have trouble planning a getaway. But take heart! It is possible to have a great summer vacation and help the Earth at the same time.

There’s no place like home. Chances are, there is plenty going on in your home area that you’ve never taken the time to explore! Have you kayaked all of your local lakes or rivers and seen your area from a totally different perspective? Walked all the trails? Explored all your local historic sites, farms, or arts venues? We didn’t think so! Make a list of 25 things in your area you’ve never done — and spend a week exploring a new world!

Ride the rails. Rail trails are spreading like wildfire! Leave the car behind and spend a weekend or more riding one of  the amazing rail trails across the country. Many trails have snack bars or restaurants, inns, and bike shops along the route, making the trail a destination in itself.

All aboard Amtrak. We don’t want to give free advertising, but Amtrak is our only national passenger rail service provider. Trains are far more environmentally friendly than driving or flying, and you can go from coast to coast. Plan a trip around the train — from Montreal to Santa Fe, we know you’ll find someplace you want to explore.

Go off the grid. Tent camping is the greenest way to vacation — and may be the best way to appreciate the energy-gobbling luxuries we enjoy every other week of the year (like hot water, air conditioning, and central heat).  Spend a week sleeping under the stars and you’ll be that much more aware of the fragile beauty and peace of our natural world.

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WeWOOD Makes List for Top 10 Green Gifts for Grads

Dallas, T.X. SaveOnEnergy.com® featured WeWOOD in its top 10 list of green gifts for 2016 graduates! Each product in the top 10 list is something many graduates could use – especially those living on their own for the first time – and all have an eco-friendly edge.
SaveOnEnergy.com wants to highlight the green steps many companies, small and large, are taking to become more sustainable and Earth-friendly. WeWOOD and its green grad gift are a great fit for this list, as it can help new graduates embark on their new chapter in life without creating a larger carbon footprint.

We all need help sometimes – adults too. For parents and family with graduates entering college or the workforce, this list has great options that anyone would be excited to receive.

To look at all 10 green grad gifts and to learn more about each company, visit:https://www.saveonenergy.com/energy-saving-tips/green-grad-giftss/

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Success Stories: Reforesting in Argentina

WeWOOD is proud to support reforestation projects all over the globe—from Alaska to Zimbabwe, China to Peru. One little-known region where we support re-forestation—the planting and regeneration of sustainable native forests—is the Chaco of Argentina. With 85% of this original region now deforested, the Chaco is in environmental crisis.

While you’ve probably never heard of it, the Gran Chaco Ecosystem is a vast region that overlaps northern Argentina, western Paraguay and southeastern Bolivia, covering nearly 1 million kilometers. The Chaco represents the largest dry forest (as opposed to rainforest) ecosystem in South America and is the second largest forested ecosystem in South America after the Amazon rainforest. Along with supporting nearly 4 million people, the Chaco is home to 3,400 species of plants and 150 mammals, including the jaguar, the giant armadillo, the capybara, and the maned wolf.

The main threat to the forests of the Argentinian Chaco is deforestation for ranching, fuel, and farming. Along with destroying the natural habitat of wildlife, unsustainable farming practices cause formerly fertile forest soil to become barren desert and increase salinization in the soil and flooding. Working with local non-profit environmental organizations, WeWOOD has funded the planting of 1,000 trees in the Argentinian Chaco with the goal of bringing environmental balance back to this vitally important region.


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Top Gifts for an Eco-Conscious Valentine

Top Gifts for an Eco-Conscious Valentine

Valentine’s Day is the perfect time of year to remind your eco-conscious loved one just how much they mean to you. You can make the day memorable by planning a special event or meal together and scoring a unique, interesting, and useful eco-friendly gift to offer. Thanks to the ever-growing eco-conscious industry, it should be pretty easy to find something green for your Valentine that meets their specific needs and wants. While organic cotton robes and flowers are always nice, consider kicking things up a notch and really impressing your Valentine with one or more of the ideas Modernize suggests below:

A Wooden Watch

Wooden watches make an awesome Valentine’s Day gift for a variety of reasons. A wooden watch is the gift that keeps on giving all year long, and your loved one is sure to think of you every time they look to see what time it is throughout the day. Consider one of the following options available at WeWood:

Kappa Nut Rough – features multi-function Miyota movement, scratch-proof mineral glass, and made of 100 percent walnut wood.
Leo Terra – boasts brushed leather bands, a hardened glass finish, and a striking color scheme.
Kardo – includes a toxin-free build, includes hypoallergenic material, and has a fully adjustable wristband.

One special feature of the WeWood brand is that the company plants a new tree every time a watch is sold, so you’re really getting your Valentine two gifts in one by choosing a wooden watch this year.


An Indoor Herb Garden

Everyone can enjoy an indoor herb garden, whether it’s mom cooking a family meal in the kitchen, or dad grilling up some barbecue in the backyard. By gifting your Valentine with an indoor herb garden, you’ll be giving a gift of bounty that the whole family will benefit from.

You can put together an indoor herb garden package by investing in three to five gardening pots that will fit on your Valentine’s kitchen windowsills, one cubic foot of soil, and a small container of herb fertilizer granules. Place the items in a wicker basket along with a new set of garden gloves, some herb seed packets (consider basil, thyme, rosemary, and garlic chives), and a new kitchen apron to top things off. Your valentine can plant the herbs right in the kitchen and enjoy watching them grow near the windows.

A Personal Body Massage

Another fun and eco-friendly way to show your love this Valentine’s Day is to offer your loved one a coupon for a full body massage on Valentine’s evening. Buy some herbal massage oil and turn on some relaxing music, then settle in for the night with a few candles, some chocolate, and your newly learned massage techniques. To gain some new tips and tricks for massaging, visit your local library and bring a book with photos home to use as a guide for the night.


These eco-conscious gift ideas are sure to be a hit with your loved one this Valentine’s Day and will offer benefits to take advantage of many months, if not years, afterward. There’s never been a better time since WeWood is offering a Valentine’s Day promotion of FREE STANDARD SHIPPING (US CONTINENTAL ONLY) for all full priced watches and we include a free link removal tool as well until the end of the 14th!

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Reclaimed Wood: Where Does it Come From?

During the Industrial Revolution, much of North America was deforested as the population exploded and spread west. The original old-growth forests, comprised of massive trees hundreds of years old, were cleared for agriculture and used for fuel and building. Today, many of the buildings built with those old growth trees, including barns, warehouses, and mills, are still standing and are now being used as sources for reclaimed wood. Other sources for old wood include boat yards, packing crates, and Western snow fences.

Builders love reclaimed wood for many reasons, the primary reason being that it is no longer possible to create beams and planks as massive as the ones hewed from old growth trees!  One of the most sought after reclaimed woods is long-leaf yellow pine, which could live to be 400 years old, grew naturally tall and perfectly straight and was natural resistant to insects and mold.

Reclaimed wood is usually easy to identify by size alone—original old-growth beams can be five feet thick and 100 feet long and contains nails, markings, and other signs of character, including warping and deep color from exposure to sun and air.

Redwoods (sequoia) are another beloved reclaimed wood that was used in factories and barns, particularly on the West Coast. Another sought-after reclaimed wood is the American Chestnut, which was obliterated in a blight that started in 1904.  Reclaimed American Chestnut is rare—some reclaimed chestnut even has worm tracks that indicate the tree died from the encroaching blight.

At WeWOOD, we are proud to use reclaimed wood scraps to create our environmentally friendly wooden watches.